Digital Marketing Curriculum

At Digital Learning 44, we provide a comprehensive curriculum covering all facets of digital marketing, including SEO (both on-page and off-page), SEM, SMO, PPC, AdWords, AdSense, and more.

SEO Curriculum

Module 1 – Basics of SEO

  • Details: Learn the structure of web pages, get an overview of search engines, understand how search engines work, and grasp key metrics like SERP, CTR, and Bounce Rate. Study all Google Algorithms.

Module 2 – Meta Tag Optimization

  • Details: Master the use of meta tags, including Title Tag, Description Tag, and other critical meta tags.

Module 3 – URL Structure

  • Details: Develop SEO-friendly URL structures, understand the importance of H1 to H6 tags, and utilize formatting tags like bold, italic, and underline effectively.

Module 4 – Website Ranking

  • Details: Discover what Google PageRank is, learn about blocking website visibility, use robots meta tags, and distinguish between follow and no-follow tags. Gain proficiency with Ahrefs and SEMrush tools.

Module 5 – Google Web Console & Business Page

  • Details: Utilize Google and Bing Webmaster Tools, submit websites and sitemaps, configure GEO location settings, create and test XML sitemaps, and integrate Google Analytics. Learn to create favicons.

Module 6 – On-Page SEO

  • Details: Create keyword-rich content, check keyword density, use hidden tags, and apply bold, italic, and H1, H2 tags. Implement cross-linking and optimize images.

Module 7 – Blog Creation

  • Details: Use Google Blogger and WordPress for blog creation and updates. Engage with Yahoo Answers and write reviews.

Module 8 – Social Media Optimization & SMM

  • Details: Integrate and promote on social media platforms such as Facebook, Instagram, YouTube, Pinterest, LinkedIn, Twitter, Quora, and Reddit. Manage Google AdWords and PPC campaigns.

Module 9 – Article Sharing

  • Details: Write articles and share pictures, drive traffic through articles, share Word files with SEO tips, and optimize PPT and video sharing. Utilize social bookmarking.

Module 10 – Classified Submission

  • Details: Learn classified ad submission techniques locally and country-wise. Get tips for effective classified submission and understand how classified ads promote business.

Module 12 – WordPress SEO

  • Details: Install and configure SEO plugins like Rank Brank/Yoast, optimize your WordPress site, set up XML sitemaps and permalinks, and integrate with Google AdSense, Google Webmaster Tools, and Google Analytics. Implement schema markup and enhance SEO for WordPress websites.

Module 12 – Earn Money Online

  • Details: Explore various online earning methods including Google AdSense, affiliate marketing, dropshipping, freelancing, e-commerce, content writing, and lead generation. Monetize through YouTube marketing, blogging, Google Ads, and social media marketing. Offer digital marketing consulting services, engage in network marketing, and manage PPC for other companies. Prepare for interviews and build strong resumes.